P. 03 9583 5323 | F. 03 9585 2077 | E.

Things to consider before rebranding your business

Posted on February 13, 2020 by admin

Rebranding your business can seem like a daunting task, as it can involve a range of arduous tasks such as changing designs, updating clients, retraining staff and changing your marketing strategies.

However, rebranding can be an option for many businesses if:

To make the task of rebranding seem less daunting, consider these tips before starting to help you in your process.

Evaluate your need for rebranding
Make sure that the reason for your rebranding is valid and don’t act on impulse decisions. Rebranding can take a lot of time and resources and can often decrease your business if not done successfully, so it is important that you evaluate if rebranding is right for your business and outline the reasons why. It can be helpful to talk to staff about it to get ideas from people who are also invested in the success of your business.

Plan a budget
Before you rush into rebranding your business, make sure you have the funds to do so. Research and estimate how many resources will go into different areas of rebranding, e.g. marketing, website design, training staff etc. and outline a budget that can help you manage your finances through the process.

Have a strategy
Before you start rebranding, plan out a strategy that will guide you in the process and can increase the chances of success. This will help the process run more smoothly and prevent unexpected challenges that could detriment your business.

Solidify your mission and values
Having a clear understanding of the mission and values you want your business to have going forward can help you make important branding decisions and help build the foundation for your new brand. Having you and your staff on the same page with the business mission and values can improve efficiency and motivation when working on the rebrand.

Our services

GJ Norton services

accounting
services

In the constantly changing business environment, you can rely on our business services team to be expert, up-to-date and ready at hand to assist you with your business matters.

GJ Norton services

business
support

Thinking strategically about future changes in the marketplace can be the key to running a sustainable business. Our aim is to ensure your business has the flexibility and foresight to sidestep foreseeable difficulties and better respond to the unexpected ones.

GJ Norton services

company
secretarial

Communication and effective administration are essential elements of a successful organisation. Regardless of the size of your business, we are ready to support you with a team of highly qualified secretarial and support staff.

GJ Norton services

managing
your wealth

We can help ensure that your personal wealth is managed as tax-efficiently as possible. We can advise with:

  • Personal tax planning
  • Extracting profit from your business
  • Remuneration strategies
  • Planning for a comfortable retirement
GJ Norton services

taxation
services

We regularly deal with a broad range of personal and corporate taxation issues and make a point of understanding the individual needs of every client. Whether you need advice on company tax, personal tax effectiveness or indirect taxation including payroll tax and GST, our team will identify the best solutions for you.

GJ Norton services

specialist
services

In addition to our normal services, we have a developed specialist knowledge and expertise in the following sectors:

  • Business plans
  • Business start-ups
  • Sub-contractors

Why G J Norton & Co?

G J Norton & Co give you peace of mind by looking after your routine financial and accounting operations. But we also do much more than that.We use our business advisory experience and expertise to monitor your business and give you proactive advice on how you can improve your bottom line and net worth.

When you join G J Norton & Co you can look forward to: